FindLaw is a Thomson Reuters company that helps law firms successfully build their brands and connect with legal consumers to grow their practice. The company was founded in 1995, and in the decades since, FindLaw has become the premier online destination for legal consumers and one of the leading providers of digital marketing strategies for lawyers today.
One of FindLaw’s main focuses is developing websites that are tailored for various legal practice areas and making sure they’re optimized for SEO. The company also helps clients with advanced analytics to help them better understand who is coming to their websites and what type of legal advice they’re looking for. After years working with a proprietary, “developer-heavy” CMS, members of FindLaw’s IT leadership team began looking for a new solution that would let them move with more agility, and more easily integrate with an expanding martech stack.
To find out how FindLaw moved away from its proprietary CMS, and to hear more about the role WP Engine has played in their year-over-year success, we sat down with FindLaw’s Senior Software Architect Jesse Haraldson to dive in a little deeper.