Key Takeaways
AI’s impact on SEO is significant. AI can repurpose content without proper citation, affecting search traffic. Strategies are needed to optimize content for AI-driven results and regain traffic.
Adapting to AI is crucial for organic traffic. Understanding and adapting to AI’s role in search is essential for maintaining organic traffic growth.
SEO strategies must evolve with AI. Ensuring proper attribution and brand visibility in AI-driven search results is key to SEO success.
Explore WP Engine’s SEO strategies ebook for more insights. Learn how hosting with WP Engine can enhance searchability and traffic generation.
What good is a great website or content if no one sees it? This DE{CODE} session delves into how AI affects SEO, including emerging challenges like AI repurposing your content without proper citation and throttling traffic back to your site.
Panelists explore strategies for optimizing content for AI-driven synopsis results that feature your brand, ensure proper attribution, and take back your traffic in this new digital landscape.
Learn how to adapt to the effects of AI on search and continue generating organic traffic despite its growing role.
Video | SEO and AI: Did AI just eat my search traffic?
Panelists include:
- Erika Sentz (moderator): Lead Website Marketing Manager, WP Engine
- Miranda Gahrmann: VP of Organic Performance, Monster
- James Gibbons: Senior Customer Success Manager, Quattr Inc.
- Lee Isensee, Senior Director of Analytics, Adswerve
- Jack Minot, Organic Search Director, Mediaworks
Conclusion
Check out WP Engine’s ebook all about SEO strategies, or speak with a representative to learn how hosting with WP Engine can create the right environment to supercharge your searchability!


