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Key Takeaways
Marketing success hinges on a technology-first approach. Structuring teams and careers around tech-first strategies is crucial for achieving marketing goals effectively.
Rise of full-stack MarTech expertise is reshaping marketing roles. Understanding and embracing the changing landscape of marketing technologists is essential for staying competitive.
WordPress plays a key role in modern digital strategies. Leveraging platforms like WordPress is vital for driving success in today’s digital marketing landscape.
Leaders should assess their company’s tech stack to ensure alignment with modern marketing trends and strategies.
Achieving your marketing goals isn’t just about using the right tools; it’s about structuring teams and careers around a technology-first marketing strategy.
Join Edward Unthank, Founder of Etumos, in this DE{CODE} session as he explores the changing roles of marketing technologists, the rise of full-stack MarTech expertise, and how platforms like WordPress fit into a modern digital strategy.
Whether you’re shaping your career or balancing your company’s tech stack, this session provides the insight you need to adapt and stay ahead.
Video | Tech-first marketing: Tools, teams, & tactics
Panelists include:
- Edward Unthank: Founder and Cheif Executive Officer, Etumos
- Katie Bosch, Senior Manager of Marketing Technology, WP Engine
Conclusion
Ready to get the most marketing mileage out of your business website? Check out WP Engine’s hosting plans or speak with an expert to hear how our tech stack is driving success for all kinds of brands and businesses!
