Key Takeaways
People tend to choose short and easy-to-crack passwords. Despite advice to strengthen passwords, most individuals opt for simple and memorable ones, posing security risks.
Gender and generational differences influence password selection. Data analysis reveals patterns in password choices based on demographics, shedding light on user behavior.
Commonly used password keyboard patterns are identified. Understanding these patterns can help in developing more secure authentication methods.
Explore the study ‘Unmasked: What 10 Million Passwords Reveal About The People Who Use Them’ for in-depth insights. Discover if your password aligns with predictable patterns and enhance your cybersecurity awareness.
Over the years, we’ve learned a lot about passwords (and we’ve been urged to make them stronger and more difficult to guess). For the most part, though, people keep their passwords short and sweet – and fairly easy to crack. Why? What is the psychology behind how people choose specific passwords? We wanted to know. We analyzed two data sets containing the password choices of 10 million people – CEOs, scientists, students, and all types in between – to figure out why there are certain things we consider easy to remember and difficult to guess. Using this data, we discovered who uses what types of password, the gender and generational differences that influence password selection, the most commonly used password keyboard patterns, and much more.
Check out our study “Unmasked: What 10 Million Passwords Reveal About The People Who Use Them” to read more and to find out if your password follows any of these predictable patterns.




