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Key Takeaways
Good website content can increase profits. Marketers can leverage website content to boost profits while enhancing user experience and minimizing administration.
Marrying WordPress with Shopify enhances profitability. Combining these platforms can streamline administration, reduce costs, and improve user experience.
Using WordPress to sell related add-on products is effective. Examples like a BBQ restaurant selling sauce and T-shirts showcase the potential for increased sales.
Using blogs to promote related items can drive sales. Demonstrating products within blog content can lead to higher engagement and conversions.
Streamlining administration reduces costs. Efficiencies in managing content and ecommerce operations can result in cost savings for businesses.
Marketers these days know that good website content can help develop your brand, help you get found and build a loyal audience base. What if you can use that content to increase your profits, while minimizing the administration required to do so?
In this on-demand webinar, experts from WP Engine and Shopify explore the following to show you how to marry WordPress with Shopify to increase profitability, while enhancing user experience and minimizing administration in the process.
- Why WordPress? Why Shopify? Why together?
- We’ll demonstrate two scenarios for adding Shopify ecommerce functionality to a WordPress site:
- Using your website to sell related add-on products (a BBQ restaurant selling sauce and T-shirts)
- Using your blog to tell your story and promote related items…all with a seamless brand experience (selling related accessory items on a bridal fashion blog)
- How to streamline administration to reduce costs
Run Time: 48 minutes (includes Q&A)
Expertise Level: Beginner to intermediate
Our Amazing Speakers:
Chris Long
Director, Marketing Operations
WP Engine
Before joining WP Engine, Chris worked for a company focused on the ecommerce space. Bringing expertise in ecommerce and WordPress will give attendees a unique perspective of what is possible.
Corey Ferreira
Content Marketing
Shopify
Corey Ferreira is a passionate entrepreneur and content creator at Shopify. Before Shopify, Corey launched, grew, and sold several successful businesses including an emerging advertising agency, and web design consulting company.
