How Gen Z is changing everything
“Leadership is not about the next election, it’s about the next generation.”
~ Simon Sinek
Who has $143 billion in buying power and believes today’s marketing isn’t reaching them? Gen Z, that’s who. WP Engine partnered with the Center for Generational Kinetics on a groundbreaking international study, a follow up to last year’s study, to dig deeper into Gen Z and uncover the truths about how they build their lives online via digital experiences.
Hear Jason Dorsey, the leading Millennial and Gen Z researcher and president with the Center for Generational Kinetics, and Mary Ellen Dugan, CMO at WP Engine, discuss how this generational analysis can impact your digital initiatives in 2019!
Learn more about this research – Reality bytes: The digital experience is the human experience