Gen Z is the first generation to never know a world without the Internet; it has played a formative role in their lives and continues to shape their thoughts, feelings, and actions. For Gen Z, there is no “logging off.” This generation, born after 1996, does not differentiate between being online and offline. Because the Internet is a vital component of their lives, they expect it to evolve and improve. This generation has unique expectations for innovations involved with being, buying, and building online.
For more information on Gen Z and what they want and expect from an online experience, download this ebook, which outlines the results of a survey jointly led by WP Engine and The Center for Generational Kinetics.