How to Use WordPress in Unexpected Ways: Headless CMS, VR and Augmented Reality? Yes, Please!

• What is “creative technology?”
• Advantages of WordPress over other Content Management Systems (CMS’)
• Wrapping REST API into WordPress core was a big deal – what it means for the web – and other platforms and technologies
• How WordPress can be used to decouple content from the application
• Creative ways of using the REST API
• Bonus: How Ogilvy approaches marketing challenges

Resources

• Ogilvy
• Velocitize article: Interview with Ogilvy’s Peter Nellius on Open Source
• WebVR resources and links:
  • General overview of Mozilla’s WebVR initiatives
  • Framework for building cross-platform VR Experiences
  • Great example of WebVR created in partnership with Google
  • Ogilvy’s first large-scale CGI VR creation
• Augmented Reality:
  • Cross-platform AR framework built using aframe

Our Amazing Speaker:

Pete Nellius 
Creative Technologist
Ogilvy
@peternellius

Creative Technologist for Ogilvy Washington and Founder of Ogilvy’s Center for Innovation and Creative Technology, Peter has over a decade of Information Technology experience spanning systems, mobile, web, Internet of Things, Virtual Reality, Augmented Reality, and more. He has managed projects for government agencies, Fortune 500 companies, and small businesses alike and is passionate about finding the most effective and creative ways of leveraging technology in pursuit of behavior change.