If you’re a Business Catalyst user, you know that Adobe is going to discontinue the service. The platform isn’t taking on any more users, and you only have until March 2021 to find a new platform and hosting solution for your business.
Switching web hosts and platforms is never fun. However, you can take it as an opportunity to grow your business, by choosing a solution that provides you with more features. That’s where WordPress and WP Engine come in.
In this article, we’ll talk about why WordPress is a good option if you need an alternative to Business Catalyst, and how to get started with the process. Let’s get to it!
A Quick Comparison of Business Catalyst and WordPress
First, it’s important to understand that Business Catalyst and WordPress are fairly different out of the box. The former is a perfect example of Software as a Service (SaaS), as it includes a Content Management System (CMS), eCommerce tools, email marketing, analytics, Customer Relationship Management (CRM) software, and hosting in one package.
WordPress, on the other hand, is a CMS that was originally built for blogging. After 15 years, however, it has evolved via themes and plugins to offer much more flexibility. In practice, WordPress can be more versatile than you might imagine, which could be a welcome surprise if you’re moving away from Business Catalyst.
Now that Business Catalyst is nearing its end of life, you’ll need to start looking for a reliable alternative. WordPress has the seal of approval from the Adobe team, so it’s a great place to start.
3 Reasons WordPress Is the Best CMS for Business Catalyst Users
As you can probably tell, we’re big fans of WordPress. Let’s talk about why it can be a great option for you as well!
1. It’s an Affordable Solution
Business Catalyst wasn’t overly expensive. However, WordPress beats it handily when it comes to price. First, the software itself is free. It’s also open-source, so you can host it anywhere you want.
That means you’re free to choose the cheapest web host you can find, or look around for the best service. Either way, setting up a new WordPress website should only cost you what you’ll need to spend on a domain and hosting.
To be fair, WordPress can get expensive if you use premium themes and plugins. However, there are thousands of free options available in both categories, so you have plenty of choices. Plus, with the money you save on software licensing, you can put your budget towards design, development, and hosting.
2. WordPress Is Highly Customizable
A lot of people think that WordPress is ‘just’ a blogging platform. It might have started out as one, and it still shines in that area. However, nowadays WordPress has long since broken out of that shell.
Right now, you can set up a WordPress website in less than an hour, install an eCommerce plugin, and use the platform to power an online store. There are also themes and plugins to turn your site into a portfolio, company site, review site, community forum, and more.
Business Catalyst had plenty of advanced functionality, such as its CRM, analytics, and email marketing features. Using WordPress, however, you can easily add CRM features to your website through plugins. You can also connect your site to Google Analytics.
The same applies to email marketing. With the right tools, you can easily connect WordPress with your favorite email marketing platform, so you won’t miss out on any of the features Business Catalyst offered.
3. It’s the Most Popular CMS on the Web
There are a lot of popular CMS options for you to choose from. However, WordPress is in a league of its own when it comes to popularity. This CMS powers over 30% of all websites, and that’s not a typo.
Out of the websites that use open-source CMSs, WordPress corners the market as well, with around 59.7% of all users. Joomla and Drupal are its closest competitors, which hold 6.7% and 4.7% of the market share respectively.
To be fair, you shouldn’t settle on a platform for your website just because it’s the popular choice. However, WordPress’ popularity offers some very tangible benefits for you, including:
- Constant updates
- A vibrant community of developers and enthusiasts
- Thousands of free and premium plugins and themes
WordPress is always innovating, and if you ever run into an issue with the platform, you’ll find dozens of guides and tutorials on how to fix it. Add to that the sheer customizability of this CMS, and you have a winning combination.
More importantly, if you’re switching from Business Catalyst, you’ll need a stable platform for your website. Ideally, you’ll use the same CMS for years to come because it offers all the features you need, and the possibility of growth. The last thing you want is to end up switching platforms again in a few years.
With WordPress, you can be sure the CMS isn’t going anywhere. The platform won’t reach its ‘end-of-life’ anytime soon, as so many people are invested in its growth. Plus, we’re talking about open-source software with a highly active community of developers, so there will always be people to pick up the work as others leave.
Improve the Digital Experience With WordPress
Business Catalyst had a great run, and the platform will be missed. However, you can take the discontinuation of the service as an opportunity to switch to a CMS that provides you with even more features, such as WordPress.
Some people within Adobe have outright recommended WordPress for their Business Catalyst users, which is about all the endorsement you need. When you’re ready to make the jump, check out our plans!