WP Engine Launches Improved Agency Directory

WP Engine’s Agency Partner Program, the world’s largest WordPress agency ecosystem, is designed to help digital agencies grow and improve their efficiency with access to industry-leading incentives.

With the launch of our newly revamped Agency Partner Directory, we’re excited to provide yet another resource for driving leads and creating value for our agency partners. 

Our agency directory is designed to connect our Agency Partner Program members with brands and businesses looking to take on new projects. The directory listings facilitate direct lead generation and enhance SEO for our partners by driving traffic back to their websites.

Keep reading for a quick overview of the Agency Partner Program, the latest enhancements to the agency directory, and why it’s such an excellent resource for agency growth.

What is the Agency Partner Program?

WP Engine’s Agency Partner Program supports digital agencies by providing resources and tools to help them grow their businesses. Through the program, agencies gain access to exclusive partner perks, including training, co-marketing opportunities, personalized account management, and priority customer support.

In addition to these benefits, our partner program enables agencies to acquire leads through a detailed agency directory page. Enhancing the features and functionality of our agency directory provides our partners with an improved resource for lead generation.

“The WP Engine Agency Partner Program has been a tremendous help to me as a business owner,” said Daniel Quinn of DQuinn.net.

“Outside its referral network, I’ve closed several qualified leads in the past year that found me through its directory. I’m certain this revamp will only strengthen my pipeline.”

What is the agency directory?

The WP Engine agency directory is a comprehensive listing of WP Engine’s agency partners and their tiers within the Agency Partner Program. 

Following the initial launch of our new agency directory page in November, this most recent update brings additional enhancements, including better visibility about partners and their tiers as well as improved search functionality. 

These updates are part of our ongoing efforts to ensure a robust, user-friendly platform for all our visitors and provide our agency partners with better access to more leads.

“Our agency partners are some of the biggest drivers of our business, and our Agency Partner Program is how we ensure they’re getting the most value out of our platform and products,” said WP Engine Senior Partner Marketing Manager Sam Schumacher.

“The new improvements we’ve made to our directory are just another way we’re helping our agency partners drive growth and efficiency within their organizations—from more intuitive navigation that helps every user find exactly what they’re looking for to more relevant search results that better connect agencies with businesses seeking services in their locales and specialties.

What’s new?

The upgraded Agency Partner Directory comes with several exciting features aimed at improving user experience and enhancing partner visibility:

• Refreshed look and feel: The directory now boasts a modern design, offering users a sleek and engaging interface.
• Enhanced search functionality: Brands seeking agency support will now enjoy a smoother, more intuitive search experience, making it easier to find the perfect match for their needs.
• New matchmaking form: Our new form streamlines the matchmaking experience, improving efficiency and accuracy in results.
• Improved visibility: This upgrade allows WP Engine’s internal agency teams to more accurately see where leads are being routed, providing greater transparency and insight.

Providing value for our partners

Lead generation remains one of the most valuable reasons to join WP Engine’s Agency Partner Program. By featuring agency partners in our directory listings, agencies gain direct visibility to potential clients actively seeking their expertise.

This year, we’re especially focused on matching our diverse customer base—including SMBs and enterprise-level clients—with the agency partners best suited to meet their unique needs.

Check out the new agency directory page now and stay tuned as we continue to roll out new features and drive more connections with this powerful resource!