Leading South African property search website PropertyMatcher uses a mix of algorithms and advanced data analytics to make the property searching and buying process easier to navigate. Founded in 2017, the platform helps property buyers and sellers match their requirements with one another and makes it easier for both parties to work with real estate agencies, financial institutions, and conveyancing service providers throughout the buying process.
Behind the scenes, PropertyMatcher is managed by Co-founder Julius Botha, who handles much of the day-to-day, front-end work that keeps the business up and running, all while competing with legacy players who still dominate South Africa’s booming real estate market. The only way he’s been able to keep up, he says, is by building PropertyMatcher with WordPress, and relying on WP Engine for help with things like back-end maintenance, updates, and security.
“When I was building the website, people told me, ‘you can’t do that on WordPress, your project is too big,’” Botha said. “But I refused to believe that. I knew it could be done more affordably and at a fraction of the cost, while being able to integrate leading technology, and that WordPress as a framework could build something remarkable.”
Read the entire case study to find out more about PropertyMatcher and the way Both and his team are using a combination of technology and expertise to compete—and win—online.